What is a wedding if not the most important brand campaign of your life? As both copywriter and client, I poured my heart into these deliverables (and my relationship) for a lengthy 2-year engagement period. Enjoy a quick peek at some of the B2C (Bride to Consumer) campaign elements:
As someone who loves to write song lyrics yet has zero musical abilities, I imagined the song I wrote for our wedding to just die in the notes app graveyard. UNTIL I was graced by the IG Algorithm with an ad for Songfinch, a platform allowing you to work with writers and musicians to create customized songs. Since the lyrics were done, I sent them in with some additional information and thus was born All of Life, now available for streaming on Spotify. Listen HERE
Alyssa Welfringer