The Gist

My top skills can be funneled down into two categories: Observation & Articulation.

Observe: Market research. Audience behaviors. Trends & forecasting. Brand analysis. Reading between the lines.

Articulate: Copywriting. Branding. Campaign development. Website content. Elevated storytelling. Finding the words you've been looking for.

I have (proudly) never fit into one title, role, or path as a creative. Both sides of my brain are fully-integrated into everything I do... I'm a dreamer and a schemer.