delivering messages of positivity

To honor the history of #NationalMilkDay and the first deliveries of milk in bottles, we made special deliveries of our own on Twitter. With personalized messages of positivity, milk did what milk does best: made people smile. (Oh, and Twitter wrote about our #success here)

Glass Half Full is a milk-fueled, kid-centered news series, reporting on the world through a positive lens. For part of this campaign, we partnered with kid influencers to film "exclusive" segments from their homes.

The Challenge: Create a PR campaign to live on social with the purpose of raising money and awareness for food banks in California. 

The Outcome: #FoodForThought Campaign, partnered with Feeding America. By encouraging our audience to share acts of kindness in their community and use our hashtag to spread the message, we were able to provide 1 million meals and servings of milk to CA food banks.